When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
With Google Ads, the focus is on getting users to your website, but that's only half the battle: Google Analytics fills the gap by providing insight into what users do once they arrive. When using both together, you can track things like which ads lead to the most clicks and conversions, so you can optimize your campaigns to focus on your best-performing ads.
Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
Whether you’re building a brand or selling a product, the success of your site relies on the number of visitors you get and the quality of those interactions. An obvious example is an online store, where more traffic often means more sales. But traffic is also important if you have a blog, where reaching more people can help you inspire and impact more lives. Also, with more visitors, you can create opportunities for sponsorships and ad revenue. No matter what kind of site you have, bringing more traffic to your online doorstep is the way to grow and thrive online.
Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.

The way it works is quite simple - you choose the desired geo (country you’d like the visitors to come from) and the niche you want them to be interested in. You also choose how many visitors would you like us to deliver to you (the more you order, the more we’ll throw in on top for free) and over how many days would you like us to send them to you. After that - we take over, set your campaign up and open the tap. Using a mix of expired domains, the XML feed and other traffic sources, we direct the targeted visitors straight to your website.

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